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AI Visibility

AI Visibility

Insights on GEO, AEO and AI search optimization. How ChatGPT, Claude and Gemini find, trust and cite brands.

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AI visibility tool or service provider: which one does your business need?

OpenAI is reportedly building mention and click counts for businesses, which leaves one decision: buy an AEO tool and run it yourself, or hire a service provider to do the work.

Nov 10, 2026

Being named and being cited are two separate wins in AI search

What Semrush’s data shows about mentions and citations in AI answers, how we approach it, and 4 tips to work on both.

Nov 3, 2026

Brands are spending $1 billion a year in ads to sit below ChatGPT’s answer

How ChatGPT ads work, who sees them, and 4 actionable tips to rank above paid ads.

Oct 27, 2026

AI is building your buyer’s cart. Is your product in it?

Google’s new Universal Cart is live in Search, AI Mode and Gemini. This week: how a product gets into it, and four checks for your own listings.

Oct 20, 2026

How ChatGPT actually decides to recommend your business?

AI prompt data is becoming visible, agencies are formalizing GEO roles, and G2 is linking AI search visibility to revenue impact.

Oct 13, 2026

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