Insights on GEO, AEO and AI search optimization. How ChatGPT, Claude and Gemini find, trust and cite brands.
Stay up to date with our latest posts.
OpenAI is reportedly building mention and click counts for businesses, which leaves one decision: buy an AEO tool and run it yourself, or hire a service provider to do the work.
Nov 10, 2026
What Semrush’s data shows about mentions and citations in AI answers, how we approach it, and 4 tips to work on both.
Nov 3, 2026
How ChatGPT ads work, who sees them, and 4 actionable tips to rank above paid ads.
Oct 27, 2026
Google’s new Universal Cart is live in Search, AI Mode and Gemini. This week: how a product gets into it, and four checks for your own listings.
Oct 20, 2026
AI prompt data is becoming visible, agencies are formalizing GEO roles, and G2 is linking AI search visibility to revenue impact.
Oct 13, 2026